I built CV Collective because I kept seeing the same thing: brilliant women who had no idea how remarkable they were on paper.

Not because they lacked experience. Not because they lacked ability. But because somewhere along the way - through the career breaks, the pivots, the years of quietly doing extraordinary things without anyone handing them a title for it - they had stopped seeing themselves clearly.

After thirty years in marketing - from the graduate scheme at Harrods to heading up teams in Scottish & Newcastle, through senior commercial roles at Heineken UK, to owning and operating my own businesses from a standing start - I know what it takes to build a brand that stands out. And I know that the most consistently undervalued brand in any room is a woman who hasn’t been shown how to market herself.

I’ve read thousands of CVs. I’ve made hiring decisions at every level. I know exactly what makes someone stand out and what causes a truly exceptional candidate to be passed over. And when I found myself having to write my own CV after separating from my husband, suddenly aware of how easy it is to freeze in front of a blank page, even when you know better - I understood it from the inside too.

I challenged myself to do what I had always coached others to do: look honestly at everything I’d built and give it the value it deserved. The businesses. The corporate career. The three decades of running a home, raising four children, one with long-term complex needs, doing it largely on my own, and somehow keeping three dogs in the mix too. I wrote a CV that told the whole story. And it worked.

CV Collective exists because every woman deserves that moment of clarity. The moment you look at your own experience and think: Actually, that’s a lot. Actually, I’m ready. Actually, let’s go.

Whatever stage you’re at, I’m here to help you.